As a family-owned company since 1968 — NOW has been a leader in the natural products industry. Even when healthy foods and natural supplements weren’t mainstream, we’ve never wavered from our mission – to provide value in products and services that empower people to lead healthier lives.

NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.

From field to finished product, NOW prioritize quality at every step.

What natural means at NOW?

For NOW, natural isn’t just a word or a marketing slogan, it means products as close to nature as possible, formulated without artificial ingredients and minimally processed. It’s woven into the very fabric of our culture. NOW have been making premium quality, clean, natural products, and there aren’t many companies out there with more natural expertise than us. To demonstrate our commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program.

NOW Tackles the Challenge of Producing Clean, Natural Products

It isn’t easy to find clean ingredients. Our team has spent more than 50 years refining our proprietary processes to bring consumers the best possible ingredients. We qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.

Going Above and Beyond Clean & Green

NOW goes far beyond established minimums to ensure the cleanliness of our facilities and equipment as well as fostering a dedication to environmental sustainability.

Comprehensive testing

NOW’s dedication to testing raw material through finished product sets us apart from many other manufacturers. We maintain in-house laboratories, instruments, and staff that allow us to analyze faster, be more adaptive, and provide fresher products, all at reduced costs for our customers.

NOW Performs Over 16,000 Analyses and Tests Each Month. When it comes to guaranteeing the quality of more than 1,400 clean, natural products, testing and scientific analysis make the difference. Very few companies, if any, have the facilities, instrumentation, and staff to test their ingredients and finished products in-house like NOW does. We perform approximately 16,000 tests on a monthly basis, all of them in our own facilities using our own cutting-edge instrumentation and performed by our own trained scientists.